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Long Term Plan for Communicating the State of the Bay and the State of the Bay Restoration

Published: December 06, 2006

Accurately conveying the health of the Chesapeake Bay and it watershed to policy makers, political leaders and watershed residents is critical to the maintaining the long-term momentum of the Chesapeake Bay restoration effort.

This long-term vision for future Chesapeake Bay Health and Restoration Assessments is an integral part of the Chesapeake Bay Programs Overarching Communications Strategy and Annual Communications Cycle. By focusing on target audiences addressed in the strategy and developing the annual communication vehicle outlined in the annual communications cycle, the Bay Program will be able to lead the communications aspects of the Bay restoration

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