Communications Workgroup
The Communications Workgroup works to provide strategic planning and expert advice to the Bay Program Communications Office and to support the communications needs of Bay Program partners, ensuring accurate and timely reporting of Bay health.
Scope and Purpose
The Communications Workgroup offers communications advice to the Chesapeake Bay Program's Communications Office in order to help this office meet its goals of:
- Supporting the communications needs of Bay Program partners, and
- Spurring public action through consistent messaging and media coverage, comprehensive branding and promotion, stakeholder outreach, and coordinated internal and external communications.
The workgroup also advises various subcommittees, committees and workgroups and offers support to Bay Program leadership by providing expert perspective on communications-related issues. Lastly, the workgroup provides a forum to discuss Bay-related communications activities, initiatives and issues that cross jurisdictional boundaries in an effort to better connect Bay Program science and partners with the public.
Projects and Resources
Communications Workgroup Charter
The Communications Workgroup charter states that the purpose of the workgroup is threefold:
- To foster cross-jurisdictional communication among Chesapeake Bay Program partners by providing a collaborative forum to discuss communications issues, meet communications needs and conduct public relations with the media, the public and other critical audiences
- To provide expert advice and recommendations when asked to address the communications needs of Chesapeake Bay Program groups (including the Chesapeake Executive Council, Principals’ Staff Committee or Management Board; Advisory Committees; Goal Implementation Teams; workgroups, committees and subcommittees; and Chesapeake Bay Program leadership)
- To provide professional guidance to the Chesapeake Bay Program’s Communications Office in support of its mission to support and communicate the policy, science and data of the Chesapeake Bay Program through media outreach, web- and print-based products, high-quality multimedia, an established and consistent brand, targeted messaging and collaboration and engagement with stakeholders around the watershed.
-
Communications Workgroup Charter (211.71 KB) Updated: August 2016
Publications
-
Bay Barometer: Health and Restoration in the Chesapeake Bay Watershed (2018-2019)
The data in Bay Barometer reflect the Chesapeake Bay’s health over the course of many years and, in some cases, decades. The publication offers a snapshot of the best available information from 2018 and 2019 on ecological...
-
January 25, 2017
Chesapeake Bay Program Strategic Communications Plan
This plan guides the communications efforts of the Chesapeake Bay Program partnership.
Other Links
-
Google Group
This group is meant to be a place where CBP Communication Workgroup members can keep in contact with each other between meetings, ask questions, solicit input and share resources.
-
Webinar: Intro to Community-Based Social Marketing
This one-hour webinar provides an overview of the community-based social marketing process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups.
-
Webinar: Behavior Selection
This webinar provides a closer look at the Behavior Selection step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups.
-
Webinar: Barrier/Benefit Research
This webinar provides a closer look at the Barrier/Benefit Research step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups.
-
Webinar: Strategy Development
This webinar provides a closer look at the Strategy Development step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups
-
Webinar: Pilot Testing
This webinar provides a closer look at the Pilot Testing step of the CBSM process. It was produced as part of a GIT-funded project between the Communications and Stewardship Workgroups