The Communications Workgroup works to provide strategic planning and expert advice to the Bay Program Communications Office and to support the communications needs of Bay Program partners, ensuring accurate and timely reporting of Bay health.
Scope and Purpose
The Communications Workgroup offers communications advice to the Chesapeake Bay Program's Communications Office in order to help this office meet its goals of:
- Supporting the communications needs of Bay Program partners, and
- Spurring public action through consistent messaging and media coverage, comprehensive branding and promotion, stakeholder outreach, and coordinated internal and external communications.
The workgroup also advises various subcommittees, committees and workgroups and offers support to Bay Program leadership by providing expert perspective on communications-related issues. Lastly, the workgroup provides a forum to discuss Bay-related communications activities, initiatives and issues that cross jurisdictional boundaries in an effort to better connect Bay Program science and partners with the public.