The Bay Program and its partners offer multiple grant opportunities to help fund restoration projects of all sizes across the Chesapeake watershed.
The Alliance for the Chesapeake Bay invites communications, and/or marketing firms or professionals to submit proposals to assist the Chesapeake Bay Program (CBP) Communications Office in its outreach, information gathering, research, and synthesis efforts in support the creation of a five-year strategic communications plan for the work of the CBP partnership. The Alliance for the Chesapeake Bay manages the CBP Communications Office and will lead the development and implementation of the strategic communications plan in order to better support the communications needs and priorities of the CBP partnership.
Background: The CBP is an extensive regional partnership guiding the restoration of the Chesapeake Bay and its watershed. It is the largest collaborative, science-based initiative in the region. Partners include multiple federal agencies including the U.S. Environmental Protection Agency (who often serves as lead representative for the federal government); the states of Delaware, Maryland, New York, Pennsylvania, Virginia and West Virginia; the District of Columbia; the Chesapeake Bay Commission; and advisory groups of citizens, scientists and local government officials. Governance is accomplished through an extensive set of Committees and task forces with broad stakeholder representation. For more information on how CBP is structured, please visit our About the Bay Program webpage.
The CBP is guided by the goals and outcomes of the Chesapeake Bay Watershed Agreement, and communications is a key tool through which these goals will be achieved. Communications related to the Watershed Agreement are aligned with five “themes” that mirror the agreement’s vision: abundant life, clean water, conserved lands, engaged communities and climate resiliency.
Objective: The Alliance is seeking a facilitator to support the CBP Communications Office in its effort to create a strategic communications plan that supports both the priorities of the CBP partnership and the goals and outcomes of the Chesapeake Bay Watershed Agreement by (1) interviewing key stakeholders and conducting specific audience focus groups, (2) creating an overarching vision and objectives for the Communications Office, and (3) determining short- and long-term priorities and tools needed for achieving that vision.
Scope of Work: The facilitator will be expected to assist the CBP Communications Office in performance of the following duties:
1. Stakeholder research:
Use individual and/or group interviews, focus groups or other means to incorporate the views of target stakeholders, including but not limited to:
Key Stakeholders internal to the CBP partnership, such as:
Key Stakeholders outside the CBP partnership, such as:
Feedback gathered from these interviews or focus groups may include, but is not limited to:
2. Information synthesis and consolidation:
Compile results to produce:
The CBP Communications Office is currently conducting an audit of existing communications products, the results of which will be made available to the facilitator to assist in their work. The Communications Office will also provide assistance in arranging and organizing stakeholder interviews and meetings, and will be the primary point of contact with the facilitator to guide the process.
Deliverables: The facilitator will be expected to provide:
Interested firms should reply with a proposal by February 16, 2016, to:
Stephanie Smith, Interim CBP Communications Director – email@example.com
Timeframe for work: March 1, 2016 to July 1, 2016
Budget: Please provide hourly rate and estimated total cost.
Proposals should include: statement of qualifications, how you would approach the design and facilitation of the project, a project timeline, and any unique suggestions for achieving success. Itemizing costs by primary phases, activities, or deliverables in the proposal will help the Alliance in its review and selection of a contractor.
Questions: Submit no later than Wednesday, February 10 via email to Stephanie Smith at firstname.lastname@example.org or call 410-267-9881(Closing Date: 02/16/2016)