Publications

The purpose of this strategy is to present a road map for Chesapeake Bay Program (CBP) engagement with local government leaders. The strategy defines the roles of the different players involved and articulates a mechanism for creation and delivery of messages that both meet CBP needs and relate to local government priorities.

View document [PDF, 464.2 KB] Chesapeake Bay Program Local Engagement Strategy

In 2018, the Chesapeake Bay Program Communications Office engaged a contractor to conduct a comprehensive brand and strategy analysis of the partnership. This final report contains the results of that audit and recommendations for audience engagement.

View document [PDF, 13.7 MB] Chesapeake Bay Program Communications Audit & Strategy

This Communications Strategic Plan will be used to guide the CBP Communications Office as it strives to meet the communications and outreach needs of the partnership to help further progress on the goals and outcomes of the Chesapeake Bay Watershed Agreement.

View document [PDF, 7.4 MB] Chesapeake Bay Program Communications Strategic Plan